Creative Studio

Sadeo was founded with the vision of transforming frequent work travel into a purposeful practice of research, connection, collaboration, and sourcing.

Founded by Ashley Mi Ki Mak, whose career spans over 15 years in the music industry, the company was born from a deep passion for cross-cultural creativity. After six impactful years as Global Head of Events at Boiler Room, Ashley stepped away in 2018 to launch a solo venture — one that bridges the worlds of music, fashion, art, and entertainment.

With a sharp eye on current market trends and strategic partnerships, Sadeo is committed to building meaningful, legacy projects that prioritise sustainability and mindful spending. The studio’s creative arm offers end-to-end services — from international pitching to full execution — backed by in-depth market knowledge and a global network of trusted creatives.

Previous clients include:

Wax poetics x Chanel - Concept/ Direction / Production - Paris 2025

3 part video series, 'Chance In Music' campaign ft. Solange Knowles, Neneh Cherry, Yukimi + Angele 

BR Asia - Concept / Direction - Hong Kong 2025

A 2 day music festival celebrating Asian talent with 10k+ attendees + 40+artists. In partnership with Collective Minds Asia.